Everyone and everything has a story.
Moby-Dick, 1984, The Cat in the Hat, Harry Potter, Batman comic books. All immersive tales that drop you into another world with nothing more than words (or drawings) on a page.
Citizen Kane, Forrest Gump, Rocky, The Godfather, Napoleon Dynamite. All staples of pop culture, with characters that will live far beyond their time on screen.
Apple, Nintendo, Pixar, LEGO, Old Spice, Nike. All successful companies with either extraordinary origins or with bafflingly effective, story-driven marketing campaigns.